Michael Fiore • Creative Director / Art Director
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Western Governor's University

WESTERN GOVERNOR’S UNIVERSITY

Western Governors University is an innovative online university located in six states around the country. Their unique approach to higher education allows students, of all ages, to get a degree while not having to retake courses they’ve already studied, streamlining their path to a diploma. We used their owl mascot to sing the school’s praises and to remind potential students that now there’s no more excuses to getting that degree. WGU, a new kind of U. Media: TV, OOH and digital

 

WGU “Break Room” :30

 

WGU “Cubicle” :30

 

WGU “Workout” :30

 

WGU “Bedroom” :30

 

OOH

 

Role: Art Director/Creative Director

Client: Western Governors University
Agency: Eleven, Inc.
Agency Producer: Paul Golubovich
Copywriter/Creative Director: Jack Harding
Executive Creative Director: Rob Price
Chief Creative Officer: Mike McKay
Director: Michael Downing, Epoch Films
DOP: Darko Suvak
Editors: Sean McGrath, Merritt Duff, The Cutting Room
Owl Photography: Hunter Freeman Studio