Michael Fiore • Creative Director / Art Director
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BMC

BMC

“The New I.T.”

BMC, an unmatched leader in IT management, supporting 92 of the Forbes Global 100, helps companies develop cohesive I.T. solutions so businesses and employees can thrive. The purpose of this campaign was to demonstrate to IT managers that when employees can solve a wide range of I.T. issues by themselves, that leaves precious time for the IT department to tackle big problems, make plans and ultimately conquer the world. Media: web film, print, social and events.

“I.T. for the Win” :40

 

BMC “The New I.T.” Case Study Video

 

Role: Executive Creative Director

Client: BMC Software
Agency: Y&R California
Agency Producer: Chris Allen
Copywriter: Dan Aguinaga
Art Director: Alex Haglund, Jake Inferrera
Co-Creative Director: Ronny Northrop
Chief Creative Officer: Mimi Cook
Director: Jack Cole, Chelsea Pictures
Editor: Brian Lagerhausen (Beast, SF)