"INTEL INSIDE. A MORE POWERFUL YOU OUTSIDE."
The goal of this global campaign was simple: grow the PC market by introducing the power of computers to those who’ve had very little if any exposure to them. Along the way we discovered a universal truth: people around the globe have a desire to succeed, but success means something different in different regions. In China, it’s about doing more so your family can prosper. In India, self-expression and growing a small business. In Africa, it’s all about education. And in Latin America entrepreneurship. We created a simple message that resonated across all the markets: "With a computer you're powerful". We found real people in each region and used their real stories of success as the basis for our campaign. We developed a total of 7 spots which ran in China, India, Nigeria & Egypt.
Nigeria “Adekunle” :90
Nigeria “Kasope” :90
India “Dharavi Coders” :60
Intel “Saree” :60
Nigeria “Slatecube” :30
China “Online Learning” :90
Role: Global Group Creative Director
Client: Intel
Agency: mcgarrybowen: San Francisco, Shanghai, Singapore & London
Copywriters: Lorrin O'Neill, Kevin Thomson, Malhaar Rao, Ahmed Ellabib
Art Directors: Nicholas Teo, Chris Russell
Creative Directors: Jeffry Gamble, Stephen Cross, Richard Holmes, Robert Gaxiola
Executive Creative Director: Marianne Besch
Directors: David Tsui, Patrick Ong (China), Max Fisher (Africa “Slatecube”), Manoj Pillai (India/Africa)
"INTEL INSIDE. AMAZING EXPERIENCES OUTSIDE."
This campaign was aimed at giving credit to Intel for providing us with some pretty amazing experiences thanks to faster processors, prolonged battery life, facial recognition and self-navigating drones. This 2015 campaign ran globally in 5 markets: Asia, India, Europe, Africa and South America.
“Plunge” :30
“Hello” :30
“Replay” :30
Intel Global Case Study