Michael Fiore • Creative Director / Art Director
DuckShort-low.gif

Dignity Health

Dignity Health

CommonSpirit Health, the master brand for Dignity Health, CHI Health, and Virginia Mason Health, is more commonly known by the line that has come to define it – “Hello Humankindness”. As a mission-driven organization to provide better healthcare for all, CommonSpirit delivers clinical excellence across a system of 140 hospitals and more than 1,000 care sites in 21 states. I’ve passionately developed everything from brand tv spots and online videos to OOH and social activations. Here’s a few examples.

 

“Neighbor Dance Off” :30

 

“Driveway Chalk” :30

 

“Duck Xing” :30

 

“Sign Language” :30

 

“Saving Deer” :30

 

“Back to Back” :30

 

What does humankindness look like? It’s different for everyone. For this social campaign we reached out to 5 artists to find out how humankindness inspires them, their work and their communities. Working together with Lonelyleap productions and a select group of wickedly talented editors we created 6 short snackable films that were launched on TikTok and Dignity Health’s social channels.

 

Below is a sample of the mounds of work we developed for CommonSpirit Health’s social channels, i.e; digital ads, online films, videos and activations.

 

Role: Creative Director

Client: CommonSpirit Health/Dignity Health
Agency: Eleven, Inc., San Francisco
Creative Directors: Michael Fiore, Jack Harding, Matt Wakeman
Copywriters: Anne Sanguinetti, Adriana Lecce, Tyler Coonts
Art Directors: Nick Loftus, Flavia Gonzales, Daniel Townsend, Jade Giddens, Jen Ward,
Ruben Martinez
Production Company: Locomotive Content, Lonley Leap
Editors: Nathaniel Calnin, Kevork Demirjian, Sabrina Coates, Jasper Sharp
Executive Producer: Lori Joseph